The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: George Kelly - Roth Capital Partners LLC - Analyst
: First one for you is just about your revenue guide for the year. If I just kind of play that through in the back half, it bakes in a pretty significant kind
of step-up versus the revenue performance in the first half. So I was just wondering what you're seeing that gives you confidence that you'll be
Question: George Kelly - Roth Capital Partners LLC - Analyst
: Okay. That's all. That's really helpful. Maybe just to follow up with a few more questions just on your explanation. Is there a way to quantify the
impact from that cyberattack? And then secondly, on the liquid product, can you give more detail? Just -- I think you're talking about the transition
and sizing. And I think I saw recently that there's a new and improved formula.
At least it's one of the liquid products I saw was labeled that way. Is that part of the transition? And just generally, how is the liquid product
performing? Are you pleased with what you're seeing? Any more detail there would be helpful.
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AUGUST 06, 2025 / 9:00PM, LSF.A - Q2 2025 Laird Superfood Inc Earnings Call
Question: George Kelly - Roth Capital Partners LLC - Analyst
: Okay. Great. And then just one last one for me. Innovation items for the back half of the year and then into 2026, where are you most focused?
Where do you think you have the most opportunity? And that's all I had.
Question: Nicholas Sherwood - Maxim Group - Analyst
: Can you first go into how the Amazon Day kind of promotional period went for the company?
Question: Nicholas Sherwood - Maxim Group - Analyst
: Sorry, yes. Can you go into how the Amazon Day promotional period went for the company? And any sort of customer acquisition metrics that
you have following that period?
Question: Nicholas Sherwood - Maxim Group - Analyst
: Yes. That makes sense, focusing on the wholesale channel. Kind of talking about focusing on the wholesale channel, a lot of your increased like
spending was in marketing and advertising, while trade promotion was flat year-over-year. Do you have any plans to increase trade promotion
because gross margin was in the kind of in the upper range of guidance? Or is it -- are you kind of not doing a ton of trade promotion as a wait-and-see
thing on input costs related to tariffs?
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