Leading market positions; Well-recognized brand names; and Some geographic diversity. Participation in a seasonal business susceptible to weather conditions; Some margin pressure expected from private label and likely weakening consumer demand; Customer concentration; and An aggressive financial policy. The ratings on Marysville, Ohio-based The Scotts Miracle-Gro Co. reflect the competitive markets in which it participates, the seasonal nature of its revenue streams, and its concentrated retail base. The company benefits from its leading market positions, well-recognized brand names, and increasing geographic diversification. Scotts is a leading provider of consumer products for lawn and garden care, professional turf, and horticulture, with well-recognized brand names, which include Scotts, Miracle-Gro, Ortho, Smith&Hawken, and Roundup. The company also provides residential lawn care,
