Leading market positions Well-recognized brand names Some geographic diversity Participation in a seasonal business susceptible to weather conditions Customer concentration Exposure to commodity cost increases Standard&Poor's Ratings Services' ratings on The Scotts Miracle-Gro Co. reflect significant customer concentration; exposure to commodity cost increases; competition from private label offerings and the company's own expansion into private label business, which could negatively impact gross margins in the future; and the seasonal nature of the industry. The company benefits from its leading market position, well-recognized brand names, and favorable long-term demographic trends. Scotts is a leading provider of consumer products for lawn and garden care, professional turf, and horticulture, with well-recognized brand names including Scotts, Miracle-Gro, Ortho, and Roundup. Primary products
