The ratings on Marysville, Ohio-based The Scotts Miracle-Gro Co. reflect the competitive markets in which it participates, the seasonal nature of its revenue streams, and its concentrated retail base. The company benefits from its leading market positions, well-recognized brand names, and increasing geographic diversification. Scotts is a leading provider of consumer products for lawn and garden care, professional turf, and horticulture, with well-recognized brand names, which include Scotts, Miracle-Gro, Ortho, and Roundup. The company also provides residential lawn care, tree and shrub care, and external pest control services through its LawnService business. The company will also diversify its business profile through plans to provide private-label lawn fertilizer and growing media products in 2009, which could slow margin growth. Margin pressure
