The ratings on New York, N.Y.-based Colgate-Palmolive Co. reflect its diversified portfolio of consumer brands, extensive international presence, and strong cash-flow-generating ability. The company maintains strong market shares in a number of core categories, including oral care (Colgate), personal care (Speed Stick, Irish Spring, and Softsoap), household products (Palmolive, Ajax, and Murphy's Oil), and premium pet nutrition (Hill's). The diversification of Colgate-Palmolive's product portfolio and its broad international presence (about 74% of revenues are currently generated outside the U.S.) should continue to provide the company with a solid and consistent stream of future earnings and cash flow. Positive operating momentum has been bolstered by a number of new products aimed at increasing market share. Standard&Poor's Ratings Services expects
