A strong brand portfolio; A strong free cash flow generation; Geographic diversity; Operating efficiencies; and Product innovation. A highly competitive operating environment; and Limited pricing flexibility. The ratings on New York City-based Colgate-Palmolive Co. reflect its diversified portfolio of consumer brands, extensive international presence, and strong cash-flow-generating ability. The company maintains strong market shares in a number of core categories, including oral care (Colgate), personal care (Speed Stick, Irish Spring, and Softsoap), household products (Palmolive, Ajax, and Murphy's Oil Soap), and premium pet nutrition (Hill's). The diversification of Colgate-Palmolive's product portfolio and its broad international presence (about 75% of revenues are currently generated outside the U.S.) should continue to provide the company with a solid and consistent stream of future
