Strong brand portfolio; Solid financial profile; Geographic diversity; Operating efficiencies; and Product innovation. Highly competitive operating environment; Limited pricing flexibility; and Retailer consolidation. The ratings on New York, N.Y.-based Colgate-Palmolive Co. reflect its diversified portfolio of consumer brands, extensive international presence, and strong cash-flow-generating ability. The company maintains strong market shares in a number of core categories, including oral care (Colgate); personal care (Speed Stick, Irish Spring, and Softsoap); household products (Palmolive, Ajax, and Murphy's Oil); and premium pet nutrition (Hill's). The diversification of Colgate-Palmolive's product portfolio and its broad international presence (about 74% of revenues are currently generated outside the U.S.) should continue to provide the company with a solid and consistent stream of future earnings and cash flow.
