Strong brand portfolio; Solid financial profile; Geographic diversity; Operating efficiencies; and Product innovation. Highly competitive operating environment; Limited pricing flexibility; and Retailer consolidation. The ratings reflect Colgate-Palmolive Co.'s minimal financial profile and excellent business profile, based on its diversified portfolio of consumer brands and its extensive international presence. The company maintains strong market shares in a number of core categories, including oral care (Colgate), personal care (Speed Stick, Irish Spring, and Softsoap), household products (Palmolive, Ajax, and Fab), and premium pet nutrition (Hill's). The diversification of Colgate-Palmolive's product portfolio and its broad international presence (over 70% of revenues are currently generated outside the U.S.) should continue to provide the company with a solid and consistent stream of future earnings and
