Standard&Poor's Ratings Services' ratings on Princeton, N.J.-based Church&Dwight Co. Inc. reflect a satisfactory business risk profile that incorporates the company's diversified product portfolio and its established consumer brands, including Arm&Hammer, Trojan, OxiClean, First Response, Nair, and Orajel; the company's good operating performance; good free cash flow generation; and strong credit measures. Church&Dwight's participation in the highly competitive personal care segment of the consumer products industry, its lack of significant international geographic diversity, and its somewhat aggressive acquisition strategy offset the positive factors. Although the company's leading brands (such as Arm&Hammer) are growing, Church&Dwight competes with much larger consumer products companies, including Procter&Gamble Co. and Colgate-Palmolive Co.,
