Leading positions in consumer branded products industry; Well-recognized brand names; Strong credit measures; and Good liquidity. Lack of geographic diversity; and Participation in the very competitive personal care products industry. Standard&Poor's Ratings Services' ratings on Princeton, N.J.-based Church&Dwight Co. Inc. reflect a satisfactory business risk profile that incorporates the company's diversified product portfolio and its established consumer brands, including Arm&Hammer, Trojan, OxiClean, First Response, Nair, and Orajel; the company's good operating performance; good free cash flow generation; and strong credit measures. Church&Dwight's participation in the highly competitive personal care segment of the consumer products industry, its lack of significant international geographic diversity, and its somewhat aggressive acquisition strategy offset the positive factors.
