Research Update: Netflix Inc. Rating Lowered To 'BB' On Declining Subscriber Base; Outlook Negative - S&P Global Ratings’ Credit Research

Research Update: Netflix Inc. Rating Lowered To 'BB' On Declining Subscriber Base; Outlook Negative

Research Update: Netflix Inc. Rating Lowered To 'BB' On Declining Subscriber Base; Outlook Negative - S&P Global Ratings’ Credit Research
Research Update: Netflix Inc. Rating Lowered To 'BB' On Declining Subscriber Base; Outlook Negative
Published Oct 27, 2011
2514 words — Published Oct 27, 2011
Price US$ 225.00  |  Buy this Report Now

About This Report

  
Abstract:

U.S. Internet subscription provider Netflix's domestic net subscriber base has declined as a result of a recent price hike and negative publicity. We are lowering our corporate credit rating on the company to 'BB' with a negative outlook, from 'BB+'. The negative rating outlook reflects our view that profitability will be pressured over the intermediate term because of investments for international expansion and rising content costs. (Listen to the related podcast titled, "Netflix?s Shrinking Subscriber Base Prompts A Downgrade," dated Oct. 31, 2011.) On Oct. 27, 2011, Standard&Poor's Ratings Services lowered its rating on Los Gatos, Calif.-based Netflix Inc. to 'BB' from 'BB+'. The rating outlook is negative. At the same time, we lowered our issue-level rating on

  
Brief Excerpt:

RESEARCH Research Update: Netflix Inc. Rating Lowered To '##' On Declining Subscriber Base; Outlook Negative Publication date: 27-Oct-2011 Primary Credit Analyst: Andy Liu, Chicago (1) 312-233-7052; andy_liu@standardandpoors.com Secondary...

  
Report Type:

Research Update

Issuer
GICS
Internet Retail (25502020)
Sector
Global Issuers
Country
Region
Format:
HTML HTML
Buy Now

More from S&P Global Ratings’ Credit Research

S&P Global Ratings’ Credit Research—S&P Global Ratings’ credit research provides analysis on issuers and debt obligations of corporations, states and municipalities, financial institutions, insurance companies and sovereign governments. S&P Global Ratings also offers insight into the credit risk of structured finance deals, providing an independent view of credit risk associated with a growing array of debt-securitized instruments.

About the Author


Cite this Report

  
MLA:
S&P Global Ratings’ Credit Research. "Research Update: Netflix Inc. Rating Lowered To 'BB' On Declining Subscriber Base; Outlook Negative" Oct 27, 2011. Alacra Store. May 22, 2025. <http://www.alacrastore.com/s-and-p-credit-research/Research-Update-Netflix-Inc-Rating-Lowered-To-BB-On-Declining-Subscriber-Base-Outlook-Negative-906807>
  
APA:
S&P Global Ratings’ Credit Research. (). Research Update: Netflix Inc. Rating Lowered To 'BB' On Declining Subscriber Base; Outlook Negative Oct 27, 2011. New York, NY: Alacra Store. Retrieved May 22, 2025 from <http://www.alacrastore.com/s-and-p-credit-research/Research-Update-Netflix-Inc-Rating-Lowered-To-BB-On-Declining-Subscriber-Base-Outlook-Negative-906807>
  
US$ 225.00
$  £  
Have a Question?

Any questions about the report you're considering? Our Customer Service Team can help! Or visit our FAQs.

More Research

Search all our Credit Research from one place.