CHICAGO (Standard&Poor's) Sept. 21, 2011--Standard&Poor's Ratings Services said today that its corporate credit rating on Netflix Inc. (BB+/Stable/--) is not currently affected by the company's plan to separate its services into Qwikster (for its traditional DVD service by mail) and Netflix (for its Internet streaming service). Netflix management believes the cost structure and operations of its two services have become meaningfully different and that they should operate independently. As part of the plan, Netflix announced a substantial pricing increase for its DVD-only service two months ago, which it implemented in the beginning of September. While Standard&Poor's believes the price increase and the service separation have the potential to help Netflix address future challenges (including
