The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Dan Scovel - Tokeneke Research - Analyst
: Dan Scovel with Tokeneke Research. I would like to go back to the first question which is kind of how are you going to be successful with
the application process? I was wondering if you could deal with it from -- deal with that question from two perspectives. One, from a top
down. We've got 20 years of people trying to build a general purpose multimedia processor that had not worked.
What are you doing different this time? What has changed? Number two, from a bottom's up. I believe you guys acquired Genesis Microchip.
Clearly you have the display technology. Does that mean you're going to port that history into a different platform? Or, are you going to be
able to preserve the platform?
Unidentified Company Representative
I think for the first part of the question, we touched on that subject already. I think first multimedia convergence is only truly a recent
phenomena. The availability of the same content on multiple platforms is not something that happened 20 years ago. Any attempt to
(inaudible) the convergence (inaudible) 20 year ago was just bound to fail. Because there was no such thing as multimedia conversions.
There was the PC world. It's only recently that the industry; and to also rebound on what my colleagues said, it's only recently that we've
had this real strong [pool] from customers to provide such a unified platform. Many of our customers, and we've already mentioned Samsung
many times. Samsung is active in set-top box and TV, and in wireless in many multimedia type of devices. Motorola was mentioned by Didier.
Well, they're in set-top box and they're in wireless, yes. So, a unified platform makes a lot of sense for these people. This is only recently
that we have had such a huge pool from the market to actually deliver this.
We're one of the few companies. It's not what I say, it's what they say. Yes, they come to us and say, you're probably the only one who can
actually put it together. That's the first part of your question. The second part was? (inaudible)
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MAY 23, 2012 / 1:00PM, STMPA.PA - STMicroelectronics NV 2012 Investors & Analysts Day
Question: Dan Scovel - Tokeneke Research - Analyst
: (Inaudible). Genesis was my question
Unidentified Company Representative
Genesis, yes indeed. Well, Genesis, the [Falga] image quality enhancement and technology has been already applied onto our [sector most]
products. Of course, it's in the monitors and TV products. It's already in the Orly platform, the most recent platforms. It's already applied in
set-top box. It will be deployed in the next generation smartphone and tablet on the display side.
It's very clear that image quality is becoming as Marc was mentioning already. It's becoming a very important factor in many applications.
A lot of people watch, now TV and video on their tablets. There's no reason why HD should look worse on a device than on another device.
Now, this goes even further now when we're talking about super HD 4K2K. That same technology has evolved, of course, and is evolving.
That disruption moving from HD to super HD is a very good opportunity for us also to apply that same (inaudible) technology or Genesis
inherited technology into new markets. Yes, indeed, we will use that IP in many markets.
Unidentified Company Representative
OK, we've actually gone over our time for this panel. What I would like to do is call up the power panel, which will be moderated by Celine
Berthier, who is the Director of Investor Relations for ST as well. Thank you, gentlemen.
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