The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Stephen MacLeod - BMO Capital Markets Equity Research - Analyst
: I just wanted to think about if you look back over the last year, obviously, the resilience of the business has really shone through, and the consumer
response and engagement has been very strong in terms of eCommerce as well as in store. But I'm just curious, if you think back, is there anything
that you would identify or point to as potentially a consumer shopping behavior or a consumer consumption behavior that might be more
permanent as you begin to exit the pandemic?
Question: Stephen MacLeod - BMO Capital Markets Equity Research - Analyst
: That's great. And then thinking about that strong momentum in the U.S., you mentioned some DC investments in Vancouver and Toronto. That's
part of this year's CapEx. Are you going to be needing to make further DC investments in the U.S. to meet this strong demand?
Question: Stephen MacLeod - BMO Capital Markets Equity Research - Analyst
: Okay. That's helpful, Jennifer. And then maybe one last one, if I could. On the last call, Brian, I think you mentioned that you found that your
omnichannel customers typically spent, I think it was 3x more than someone who was in-store or eCommerce only. Are you still seeing that kind
of multiplier effect?
Question: Dylan Douglas Carden - William Blair & Company L.L.C., Research Division - Analyst
: You kind of set up my question perfectly there. I was just curious, the implied first quarter guidance growth in the United States seems pretty
profound. And I'm just wondering if you can give any color around kind of the give and take between the two channels, online and retail, sort of
embedded in that number, kind of what you're seeing as the world opens back up as far as retaining, I guess, both new customers and some of
the traffic in the online channel.
Question: Dylan Douglas Carden - William Blair & Company L.L.C., Research Division - Analyst
: Okay. And then I guess you've touched on it a couple of times on this call, just sort of maybe the new geographies that you're thinking about from
a retail perspective. Are these added to or incremental to your initial store targets in the country? Or is this sort of just following migration patterns
in the United States more than anything?
Question: Dylan Douglas Carden - William Blair & Company L.L.C., Research Division - Analyst
: That's what it sounds like. Are you rethinking the box at all as far as size or location? I get that geography is a little different, but just location within
these geographies?
Question: Patricia A. Baker - Scotiabank Global Banking and Markets, Research Division - Analyst
: Jennifer, thanks so much for giving us the overview of your approach and strategy behind ESG and your accomplishments. And just with reference
to something you mentioned about Q4, that you launched a search function so that your customers can filter looking for organic recycles and
responsible forest content products, probably too early for you to give us any details about that, but are you already seeing that that's something
that your customer appreciates and wants to be able to do?
Question: Patricia A. Baker - Scotiabank Global Banking and Markets, Research Division - Analyst
: Okay. Super. And I'm not surprised you're getting great feedback on that. And then just one last question. You talked about investing in talent, and
you referenced that you've now hired a U.S. President of Retail. Can you give us any details on the background of this hire? And I can understand
why now, because you're growing so fast there, but just if you could give a little bit more detail on that specific hire.
| 
