The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Jonna Kim - TD Cowen - Analyst
: Just curious on how you're thinking about next year as you think about merchandising and also marketing, how you're prioritizing some of
your initiatives there? And then just how would you characterize the softness that you saw in fourth quarter? Is that more macro driven in
your view? I know you also mentioned the holiday products may resonate, but what changes you could have made potentially to have better
resonance with consumers there would love additional color?
Question: Corey Tarlowe - Jefferies LLC - Analyst
: Mary Ellen, I was just wondering if you could talk about from a high level, what worked well in the third quarter and maybe quarter-to-date
as well, where you've seen some green shoots from a product perspective, that would just be good to get an understanding of?
Question: Corey Tarlowe - Jefferies LLC - Analyst
: That's really helpful. And then just for Mark, it sounds like you've really kind of taken cost out of the business. Mary Ellen, I think you mentioned
that you also made a new hire in AI and technology. So I'm curious about how you -- the role of technology or how you see the role of
technology evolving the business going forward and where you see opportunities for leverage and further efficiencies?
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DECEMBER 10, 2025 / 1:00PM, JILL.N - Q3 2025 JJill Inc Earnings Call
Question: Corey Tarlowe - Jefferies LLC - Analyst
: All right. Thank so much and best of luck.
Question: Marni Shapiro - Retail Tracker LLC - Analyst
: Congrats on the quarter, and I know it's tough out there, but I have to say, I think your stores have looked very good. And cleaner, I guess,
is the best way, easier to shop. I don't know, they look a little bit more modern. So kudos for that, because I think it does look different in
there. Can you talk a little bit, because now I'm wondering have I've been in some of the stores in the localized strategy.
Can you talk a little bit about the test you ran on the localized strategy, kind of what you did, what that is about and then how that also
impacts your marketing? Because I think you talked about some localized strategy even within marketing and streaming and things like
that?
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