The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Arjun Rohit Bhatia - William Blair & Company L.L.C., Research Division - Analyst
: Perfect. And congrats on a great first quarter as a public company, guys.
My first one, the new customer contribution obviously seemed very healthy in Q2. Can you maybe just give a little bit more color on where those
customers are coming from? Were those prior Zeta customers that were maybe under that $100,000 threshold that you look at that have now
graduated? Are they net new to Zeta? And I would love to hear how you're thinking about that customer count for scaled customers progressing
for the rest of the year.
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AUGUST 10, 2021 / 9:00PM, ZETA.N - Q2 2021 Zeta Global Holdings Corp Earnings Call
Question: Arjun Rohit Bhatia - William Blair & Company L.L.C., Research Division - Analyst
: Yes, that's very helpful. And another one, if I can. David, you mentioned you hired Crystal as your first CMO. Can you maybe just flesh out the
significance of that, what that means for building Zeta's brand? What the priorities there will be? And maybe how you just get your name out there
a little bit from a marketing perspective?
Question: Arjun Rohit Bhatia - William Blair & Company L.L.C., Research Division - Analyst
: No, that was it. Congrats again.
Question: David E. Hynes - Canaccord Genuity Corp., Research Division - Analyst
: Nice start here. David, I wanted to ask about Data Conductor. It sounds really nesting, and it was a great example you shared in the prepared
remarks. Can you just talk about how this compares to the way you used to stand up customer instances? And is it something that you're incrementally
monetizing? Or is it about kind of competitive differentiation in terms of how fast you can get a new customer into market?
Question: David E. Hynes - Canaccord Genuity Corp., Research Division - Analyst
: Yes, perfect. Makes a ton of sense. And then, Chris, maybe a follow-up for you. I mean one of the stats that you shared that surprised me a bit was
the number of channels used for scaled customer, where I think you said it was 1.5 out of 12. Obviously, that means there's still a tremendous
expansion opportunity in the base. But I'm going to take the other side of that for a minute and ask, why have scaled customers to date kind of
been so slow to increase channels?
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