...(inaudible) here at Citi and this one of my favorite conversations. We have Doubleverify's CEO, Mark Zegorski. We have Doubleverify's CFO, Nicola Allais, is that correct? Directly to save on? And there's so much to talk about? We saw actually a few a few months ago, I guess during the summertime, I think most people know, by now a Doubleverify does, we'll just say measurement, brand suitability attention. There's all sorts of things. Suffice it to say sort of a required if you're a platform, if you're a brand to make sure your brand is safe and now it's across social and video and retail media and the list goes on, not. So with that, Mark, Nicola, and welcome to Citi's Tech Conference....