...(video playing) God morgen. Velkommen til Oslo. I've now exhausted my meager stock of Norwegian. So good morning, everybody, and welcome to Elkj°p. A few words from me before I hand over to Fredrik to talk about why we're here, the Nordics business. First of all, thank you. Thank you for making the trip here. The team are pretty excited and can't wait to show you what we have here. We aim to make your trip worthwhile. I hope you come away from this seeing what we believe we have here, which is, sure, a business facing some cyclical challenges but a fundamentally sound business that has been, and we expect again to be, a substantial contributor to the group. A group that I won't dwell on, because you know us well, in the UK, as in the Nordics, the number one at what we do as technology on-channel specialist retail in big and attractive markets and following a common strategy, a strategy that rests on a simple but important insight that customers find technology exciting but confusing and...