NY -- Standard&Poor's CreditWire 1/8/97 -- Standard&Poor's today has assigned its single-`A' rating to Whirlpool Financial Corp.'s $25 million redeemable cumulative preferred stock series C and has placed the rating on CreditWatch with negative implications. Standard&Poor's ratings on Whirlpool Financial Corp. and its parent Whirlpool Corp. (see list below) remain on CreditWatch with negative implications, where they were placed Sept. 30, 1996 following the company's announcement that third quarter and full year 1996 results will be below previous expectations. The ratings of Whirlpool Financial Corp. reflect its strong and long- standing business and financial ties to Whirlpool Corp. The weaker-than-expected performance is largely due to continued sluggish demand and a lack of margin improvement