NEW YORK (Standard&Poor's) Oct. 29, 2013--Standard&Poor's Ratings Services today assigned its preliminary 'AA-' senior unsecured debt rating to Atlanta-based The Coca-Cola Co.'s (Coke) Rule 415 shelf registration of debt securities. The new shelf has an indeterminate aggregate initial offering price and an indeterminate number of mixed securities. This replaces the company's prior shelf registration. At the same time, we assigned our 'AA-' rating to Coke's proposed senior unsecured notes composed of a three year floating rate, and three year, five year, seven year, and 10 year fixed rate tranche (actual amounts and maturity dates to finalized at the close of the transaction). The notes will be issued under the company's new shelf registration. The company expects