NEW YORK (Standard&Poor's) March 4, 2014--Standard&Poor's Ratings Services today assigned its 'AA-' senior unsecured debt rating to Atlanta, Ga.-based The Coca-Cola Co.'s (Coke's) proposed 18 month senior unsecured notes (actual amounts and maturity date to be finalized at the close of the transaction). The company will issue the notes under its Rule 415 shelf registration. The company intends to use the net proceeds from this offering to repay outstanding commercial paper or, depending on market and other conditions, to repay other outstanding indebtedness, and for general corporate purposes. The corporate credit rating on Coke continues to reflect our assessment of the company's business risk profile as "excellent" and financial risk profile as "modest." Key credit factors