The ratings reflect NIKE Inc.'s leading global position in sales of athletic footwear and apparel, as well as its solid financial profile. Somewhat offsetting these strengths is the company's exposure to changing consumer preferences in this very competitive and marketing-intensive industry. Beaverton, Ore.-based NIKE holds the No. 1 market share in U.S. athletic footwear and has strong positions internationally. The company also sells active sports apparel, athletically inspired lifestyle apparel, as well as athletic bags and accessory items, a line of performance equipment, and a line of dress and casual footwear. NIKE has maintained its brand strength, and its U.S. market share continues to be more than twice that of its nearest competitor, despite the company's underrepresentation in the midpriced
