Leading market positions in athletic footwear and apparel Broad geographic diversity Strong financial profile Intense competition Vulnerability to global economic and currency risk The ratings reflect NIKE Inc.'s leading global position in sales of athletic footwear and apparel, as well as its solid financial profile. Somewhat offsetting these strengths is the company's exposure to changing consumer preferences in this very competitive and marketing-intensive industry. Beaverton, Ore.-based NIKE holds the No. 1 market share in U.S. athletic footwear and has strong positions internationally. The company also sells active sports apparel, athletically inspired lifestyle apparel, as well as athletic bags and accessory items, a line of performance equipment, and a line of dress and casual footwear. NIKE has maintained its brand strength,
