The ratings on New York-based Colgate-Palmolive Co. reflect our view that the company has an excellent business profile based on its diversified portfolio of consumer brands and an extensive international presence. We also consider the company's financial risk profile to be minimal, based on the company's strong cash flow generating ability, and strong credit protection measures as a result of its conservative financial policy. The company maintains strong market shares in a number of core categories, including oral care (Colgate), personal care (Speed Stick, Irish Spring, and Softsoap), household products (Palmolive, Ajax, and Murphy's Oil Soap), and premium pet nutrition (Hill's). Colgate-Palmolive's diverse product portfolio and its broad international presence (about 75% of revenues and operating profits are generated outside
