The ratings on New York-based Colgate-Palmolive Co. reflect its diversified portfolio of consumer brands, extensive international presence, strong cash flow generating ability, and conservative financial policies. The company maintains strong market shares in a number of core categories, including oral care (Colgate), personal care (Speed Stick, Irish Spring, and Softsoap), household products (Palmolive, Ajax, and Murphy's Oil Soap), and premium pet nutrition (Hill's). Colgate-Palmolive's diverse product portfolio and its broad international presence (about 75% of revenues and operating profits are generated outside the U.S.) should continue to provide it with a solid and consistent stream of earnings and cash flow generation. Continued new product innovation aimed at increasing market share have bolstered the company's positive operating momentum, and Standard&
