Our ratings on Atlanta, Ga.-based The Coca-Cola Co. (Coke) continue to reflect its position as the world's largest manufacturer of nonalcoholic beverage concentrates and syrups, as well as its geographic diversification, which we believe will continue to translate into strong profitability and cash flow. Strong brand awareness continues to contribute to Coke's roughly 42% leading share in the mature U.S. carbonated soft drink (CSD) market and an estimated worldwide CSD market share of 50% (according to Beverage Digest). The company's excellent business profile is supported by 13 billion-dollar brands, including the Coca-Cola brand, the world's most valuable global brand according to Interbrand. The ratings also incorporate a degree of implied support from Coke that we have factored into the ratings
