NEW YORK (Standard&Poor's) Nov. 4, 2010--Standard&Poor's Ratings Services said today it assigned its preliminary 'A+' senior unsecured debt rating to Atlanta, Ga.-based The Coca-Cola Co.'s (Coke; A+/Stable/A-1) Rule 415 shelf registration of debt securities. The new shelf has an indeterminate aggregate initial offering price or number of debt securities. At the same time, we withdrew our preliminary 'A+' senior unsecured and preliminary 'A' subordinated debt ratings on the company's prior shelf. In addition, we assigned an 'A+' senior unsecured debt rating to Coke's senior unsecured debt securities expected to total up to $4.5 billion, comprised of various tenures that could include 18 month, three-year, five-year and 10-year tranches (actual amounts and maturity dates to be finalized