Overview Key strengths Key risks The company?s position as the largest global streaming video on demand (SVOD) service. Intensifying competition from existing and new SVOD platforms. Large subscriber base in both domestic and international markets. Subscriber growth trend uncertainty since the end of the COVID-19 pandemic boom. Well-recognized brand name and pricing power. Positive free cash flow generation expected on a sustained basis. Netflix has been at the forefront of the evolution in television consumption and the leader in the global SVOD market since its inception. Its leadership position and significant investments in content and marketing has resulted in a globally recognizable brand, strong customer retention, and pricing power. This has led to strong revenue growth, operating leverage, and sustained