Solid market shares in the U.S., Europe, and Latin America Diverse tire product line, extensive distribution, and strong brand recognition Successful new-product introductions Favorable U.S. labor contract with the United Steelworkers Need to further improve profitability of North American operations Still-large, underfunded pension obligations Intense competition from large mass producers and smaller, more focused domestic and international players Exposure to volatile prices for raw materials and energy The ratings on The Goodyear Tire&Rubber Co. reflect Standard&Poor's Ratings Services' expectation that the company's credit measures will continue to show steady improvement during 2011 from their currently weak levels. Consumer and commercial tire demand around the world has boosted Goodyear's sales and profits in 2010. The company has
