Leading positions in the U.S. and global markets for traditional photography products and services; Good geographic diversity with more than 50% of sales from outside of the U.S.; Solid position in radiology niches of health imaging; Moderate financial profile. Declining prospects for Kodak's conventional imaging businesses, as these markets transition to digital technologies; The markets for digital imaging are still developing and are highly competitive; and The company's plan for substantial acquisitions to help improve its growth prospects in digital markets could add financial risk. The ratings on Eastman Kodak Co. reflect its leading position in the U.S. and global markets for traditional photography products and services, its good geographic diversity, solid position in health imaging, and Standard&Poor's