MEXICO CITY (Standard&Poor's) Feb. 2, 2010--Standard&Poor's Ratings Services said today that it assigned its 'A-' long-term foreign currency senior unsecured debt rating to the issuance of $400 million in 10-year notes proposed by Mexico-based Coca-Cola Femsa S.A.B. de C.V. (KOF; A-/Stable/--). The company intends to use the proceeds to refinance short-term debt maturities and for general corporate purposes. The ratings on KOF reflect the company's strong business profile supported by implicit support from The Coca-Cola Co. (A+/Stable/A-1) through its 31.6% stake in KOF, KOF's strategic position within Coca-Cola's Latin American distribution system, and its geographic diversification throughout the region. The ratings also incorporate the company's intermediate financial profile, as reflected in its strong financial measures and