Strong presence in the soft-drink market Coca-Cola Co.'s equity participation Strategic importance to the Coke system Strengthening financial profile Highly competitive markets Foreign currency exposure Standard&Poor's Ratings Services' ratings on Coca-Cola Femsa S.A.B. de C.V. (KOF) reflect: the company's strong business profile supported by implicit support from The Coca-Cola Co. (KO; A+/Stable/A-1) through its 31.6% stake in KOF; KOF's strategic position in Coca-Cola's Latin American distribution system; its geographic diversification throughout the region; and our expectation that the company will continue to generate significant cash flow in the next three years and maintain its intermediate financial profile, as reflected by its strong financial measures and robust cash-flow generation. Intense competition, a volatile market, and partial foreign-currency exposure related
