NEW YORK (S&P Global Ratings) Aug. 4, 2021--S&P Global Ratings today said that it believes digital marketing services company Red Ventures Holdco L.P.'s (B+/Stable/--) largely debt-funded acquisition of Healthgrades.com will strengthen its position in the growing digital health care advertising industry without materially affecting its credit quality. Healthgrades is a digital platform that helps connect patients with health care providers and primarily generates revenue by advertising and promoting provider profiles. We estimate the company's S&P Global Ratings-adjusted leverage will be more than 6x pro forma for the transaction, though we expect it to reduce its leverage to the 4.5x-5.0x range over the next 12 months. The company is funding the acquisition with cash and a material draw on its $754
