CHICAGO (S&P Global Ratings) July 16, 2019--S&P Global Ratings today said that digital marketing services company Red Ventures Holdco L.P.'s (BB-/Stable/--) acquisition of Healthline Media will modestly improve its business diversity and increase its leverage. The acquisition will expand the company's health care vertical and we expect that it will use its proprietary digital marketing services technology to profitably connect consumers with health care providers. With this transaction, we expect Red Ventures' pro forma 2019 leverage to be in the mid-3x area due to revenue and EBITDA growth from its credit card and banking websites, new business partnerships, and expanded relationships with its current business partners. We had previously expected the company's 2019 leverage to be in the low-3x area.
