Strong and diversified franchise in Brazil. Stable and capable management. Adequate funding and liquidity. Tough, competitive environment. The rating on Bradesco incorporates the bank's prominence and strong franchise in the Brazilian banking industry, its capable management, diversified retail funding, and strong liquidity. However, the increased local competition partially offset these strengths. With adjusted assets of Brazilian reais (R$) 612 billion (US$361 billion), Bradesco is the second-largest private sector bank in both Brazil and Latin America. The bank's above-average franchise and good market position in several banking segments in Brazil support its strong intrinsic creditworthiness. It has widely diversified assets and deposit base, and a history of deposit stability and strong liquidity. Bradesco is well positioned to weather economic and industry
