Apple Inc. - S&P Global Ratings’ Credit Research

Apple Inc.

Apple Inc. - S&P Global Ratings’ Credit Research
Apple Inc.
Published Aug 30, 2019
16 pages (5100 words) — Published Aug 30, 2019
Price US$ 500.00  |  Buy this Report Now

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Abstract:

iPhone revenues have declined three consecutive quarters on a year-over-year basis. We forecast they will decline by about the mid-teens percent in fiscal 2019 after growing 18% in fiscal 2018, driven mostly by lower unit shipments and relatively flat average selling prices (ASPs). We forecast iPhone sales will decline again near the mid-single digits in fiscal 2020 based on our expectation for flat unit shipments and modestly lower ASPs. Consumers have been holding on to their phones longer and slowing upgrades in the absence of a major phone redesign. With Apple likely to launch 5G-enabled phones in late 2020, we believe consumers may choose to wait even further to upgrade their aging phones. Should the U.S. implement the proposed 15%

  
Brief Excerpt:

...iPhone revenues have declined three consecutive quarters on a year-over-year basis. We forecast they will decline by about the mid-teens percent in fiscal 2019 after growing 18% in fiscal 2018, driven mostly by lower unit shipments and relatively flat average selling prices (ASPs). We forecast iPhone sales will decline again near the mid-single digits in fiscal 2020 based on our expectation for flat unit shipments and modestly lower ASPs. Consumers have been holding on to their phones longer and slowing upgrades in the absence of a major phone redesign. With Apple likely to launch 5G-enabled phones in late 2020, we believe consumers may choose to wait even further to upgrade their aging phones. Should the U.S. implement the proposed 15% tariff on List 4 products from China, which would include smartphones and notebooks, this would further dampen demand for iPhones unless Apple absorbs the higher cost. Lastly, we believe continuing trade conflict with China will have a meaningfully negative...

  
Report Type:

Full Report

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Global Issuers , Structured Finance
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S&P Global Ratings’ Credit Research—S&P Global Ratings’ credit research provides analysis on issuers and debt obligations of corporations, states and municipalities, financial institutions, insurance companies and sovereign governments. S&P Global Ratings also offers insight into the credit risk of structured finance deals, providing an independent view of credit risk associated with a growing array of debt-securitized instruments.

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Cite this Report

  
MLA:
S&P Global Ratings’ Credit Research. "Apple Inc." Aug 30, 2019. Alacra Store. May 11, 2025. <http://www.alacrastore.com/s-and-p-credit-research/Apple-Inc-2291733>
  
APA:
S&P Global Ratings’ Credit Research. (). Apple Inc. Aug 30, 2019. New York, NY: Alacra Store. Retrieved May 11, 2025 from <http://www.alacrastore.com/s-and-p-credit-research/Apple-Inc-2291733>
  
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