...Welcome to GTM25. I have a question for all of you. How many times have you had an amazing revenue-generating idea, an idea that you knew would work, a killer ABM play, a perfect competitive displacement campaign, a fresh ICP segmentation. You could actually see the impact, but then it stalled. The idea wasn't wrong, it just never made it to execution, and never got into the hands of the field and never turned into revenue. This happens every day. There are hundreds of amazing ideas trapped in the heads of every single go-to market leader, but all of those ideas, all of that creativity without execution is just potential, and go-to market teams just don't scale on potential. You have lots of data, you have great sales talent, you know who your target buyer is, but pulling all of that together into a go-to market play that actually drives revenue is a lot harder than just having that light bulb moment. That's where we've spent a lot of time, how to take a great idea, one that inevitably...
