...This morning, we are very happy to have the company's Chief Financial Officer, Matt Garth, with us, as well as Senior Vice President of Investor Relations, Aimee DeLuca, somewhere in the audience; and Manager of Strategy, Investor Relations, Alyah Dean Scotts is an innovator, manufacturer, and marketer of branded lawn and garden, as well as control products. Gardening, leave you, is a very attractive target market, one which is experiential, where participants are typically highly engaged and committed to the activity. Scotts products hold leading market shares, and its brands are typically synonymous with the categories in which they compete. I know we've all heard of them: Ortho, Roundup Turf Builder, Miracle-Gro, et cetera. Scotts has a wide competitive moat aided by its scale, which allows for greater investment in brand building, innovation, and marketing in support of field sales and merchandising staff that collaborates closely with the largest retailers in the space; home centers,...
