...A. Overview: 2022 spend on Co.'s platform nearly $7.8b, a TTD record. 1. 2. 4Q22 revenue $491m, also a record. 3. CTV continued to be strongest growth driver as more content owners globally are moving beyond ad-free subscription models and offering ad-supported options for viewers. 4. Despite all uncertainty of year, delivered strong profitability, highlighting operating leverage in Co. business. 5. Results are often benchmarked against Rule of 40 and compared to other high-growth companies. In that benchmark, health of a technology co. is expressed as sum of a co.'s growth rate and EBITDA margin. a. b. In 2022, TTD finished well over that benchmark again. i. For sixth year in a row, Co. was over 50% all while it continues to invest to drive future value and growth. 6. In times of market uncertainty, perhaps it's most useful to look at how Co. is performing vs. broader industry. a. According to estimates by Dentsu, total global ad spend increased 8% last year. b. Spend on Co.'s platform...
