The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Carl-Oscar Bredengen - Joh. Berenberg, Gossler & Co. KG, Research Division - Analyst
: I just wanted to check a little bit on the market because you state that you have been taking market share this year. And obviously, it's been an
outstanding year for you as well as we can see with a lot of the other [DIY] producers and anyone in the home gardening and improvement segment.
Can you talk a little bit about the drivers of the market in general? Because previously you've been stating that this is approximately a EUR 20 billion
market or SEK 200 million -- or SEK 200 billion market and then you have some 15% market share of this. Can you talk a little bit about where you
see your current market share of the wider market? And that's my first question really.
Question: Carl-Oscar Bredengen - Joh. Berenberg, Gossler & Co. KG, Research Division - Analyst
: Okay. And if we're looking at Q1 so far, how are the sort of January comps compared to year-over-year? You mentioned that you got hit the hardest,
obviously, in the peak month in terms of March and April with installations. But if we look now on January isolated and trying to look at the comps
for Q1 this year, are we off to a better start? Are you seeing any change in demand? Is there any pent-up demand for gardening products that
people didn't buy last year, so they want to get ahead of the season? Or how should we look on the beginning of the quarter on a year-over-year
basis?
Question: Carl-Oscar Bredengen - Joh. Berenberg, Gossler & Co. KG, Research Division - Analyst
: Okay. And just one last question, so you mentioned in terms of the strategy, as you mentioned a little bit earlier, in North America and your go-to
strategy, we did hear a lot about the iRobot Terra launch. And there were sort of some expectations that their strong push into the market by
offering a robotic lawn mower would give the U.S. consumer a more broader mind to, how to say it, to embracing robotic lawn mowers, assuming
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that a relatively household product like iRobot would come out and take a stand and say that, "This is a product that works and that we've anticipated
that should have a positive read-across for you."
We haven't really heard anything about the iRobot Terra since. And according to various sources, it seems to be a discontinued product for the
time being and we don't hear anything about the launch. Is this a reflection of consumers not really embracing the product category or simply
that you guys beat it or beat them to it with delivering the first boundary-less robotic lawn mower? Can you talk a little bit about, understand it's
difficult to talk directly about your competitors, but how the adoption strategy for robotics in the U.S. are in relation to this?
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