The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Mauricio Serna - UBS AG - Analyst
: Great. I guess I wanted to ask if you could elaborate on the intra-quarter trends, it seems like things really got better as the quarter progressed.
Could you give us a sense of like what were the comps -- the comp sales looked during the quarter? And how to think about that considering that
you mentioned the momentum continued into August so far?
Question: Mauricio Serna - UBS AG - Analyst
: Got it. And I guess, just wondering, like at the end of the quarter, were you still on negative comps? Or just trying to -- or like were you actually like
positive as a total company?
Question: Mauricio Serna - UBS AG - Analyst
: And then just one quick follow-up on the topic of profitability. Could you maybe give us a little bit more detail on the Q3. Like how much of pressure
are you foreseeing because of tariffs? I guess at this point, like you already have that inventory. So you probably have an idea of like what's like the
weighted average tariff or the incremental costs just related to that in the -- in your Q3?
Question: Dana Telsey - Telsey Advisory Group LLC - Analyst
: As you just put out the new marketing campaign would let us surprise you what are the markers that you're looking for, given that 70% of your
customer-based shops in stores? And you mentioned the store in Framingham, how are you thinking of draw of productivity with this campaign?
How are you thinking of openings and closings? Is there any real estate bent to it that you'll get from the enhanced marketing and marketing as a
percent of sales, how are you thinking about that this year?
Question: Dana Telsey - Telsey Advisory Group LLC - Analyst
: Got it. And then you had mentioned Burton stock is one of the brands at an activation that performed well. What are you seeing from brands? How
is Nike performing? And any highlights of what you're expecting for brand activations or performance in Q4?
Question: Mauricio Serna - UBS AG - Analyst
: Great. Just a quick follow-up. I think I recall you mentioned you're planning to have like deeper assortment. Could you elaborate a little bit more
on what you're bringing maybe from a brand perspective or category perspective? Like where is this steepening in assortment taking place? And
just as a reminder, maybe on the puts and takes on your expectation of SG&A dollars to be down $20 million to $30 million for the full year. Like
could you break that out like into what are the different buckets that are driving that decline?
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