The following is excerpted from the question-and-answer section of the transcript.
(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)
Question: Patricia A. Baker - Scotiabank Global Banking and Markets, Research Division - Analyst
: Just the promotional discipline, which has been pretty impressive. You guys have been engaged in that for a period of time now. Do you have any
sense of whether -- how your customer is feeling about that? And how close they are to getting used to Roots being different from a promotional
perspective and sort of recognizing the kind of the new approach at Roots?
Question: Patricia A. Baker - Scotiabank Global Banking and Markets, Research Division - Analyst
: Well, thank you very much for that anecdote and that's kind of what I was getting at because I kind of anecdotally myself have the feeling that the
customer has been almost fully trained to recognize that the Roots of the past with respect to promotion is not the Roots today. And I guess the
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SEPTEMBER 10, 2021 / 12:00PM, ROOT.TO - Q2 2021 Roots Corp Earnings Call
point I would make is that it's probably the combination of that promotional discipline change, but also all the interesting partnerships and stuff
and limited items and the newness that you're putting in there, which is also the 2 things combined are probably having a really positive impact
on elevating the brand, I would assume.
Question: Stephen MacLeod - BMO Capital Markets Equity Research - Analyst
: I just wanted to ask a couple of questions about the in-store performance, I guess, particularly in Ontario, but also as you've opened other regions
as well. Can you just comment a little bit about what you've seen in terms of foot traffic and basket sizes, conversion trends or conversion rates or
anything like that, that gives us a sense of how consumers are coming back to the store?
Question: Stephen MacLeod - BMO Capital Markets Equity Research - Analyst
: Great. And then e-commerce, I know you didn't disclose, but you sort of mentioned that e-commerce moderated a little bit from stores reopen,
which would make sense, but still remains above pre-pandemic levels. In the past, you've given sort of percent of sales or percent of growth, can
you talk about or give some specifics around how e-commerce performed in the quarter?
Question: Stephen MacLeod - BMO Capital Markets Equity Research - Analyst
: Right, okay. That makes sense. And then maybe just finally, in terms of SG&A, the SG&A was sort of held tight in the quarter, just given the stores
being closed, continue to be closed. Can you talk about how you expect that to trend sort of in the back end of the year as you see more stores
reopen where you sit today with all stores open but one?
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