Pernod Ricard SA North American Conference Call - Q&A Session Transcript

The following is excerpted from the question-and-answer section of the transcript.

Question: Laurence Bruce Whyatt - Barclays Bank PLC, Research Division - Analyst : Three from me, if that'll be okay. Firstly, in terms of your market shares, particularly within the on-trade and the off-trade, I appreciate, as a company, you're more on-trade focused and certainly were pre-COVID. How do you see your market share within the off-trade evolving during the COVID period? And also, how do you see your market share in the on-trade evolving during COVID? And then secondly, on your Irish Whiskey portfolio, the presentation focused quite heavily on Jameson, understandably. Irish Whiskey, as a category, has been very dominated by the Jameson brand, but you mentioned starting to talk about Redbreast a little bit more, and obviously, you have a portfolio of Irish Whiskeys. Do you see the moment is right for a portfolio approach to Irish Whiskey? Or do you still see Jameson as being the dominant brand within that category? And thirdly, on your Vodka portfolio, or at least on Absolut. Vodka has been a very challenged category, as I'm sure we all know, with one brand taking a huge amount of share. Do -- you mentioned in the presentation, a lot of differences were in terms of marketing on Absolut and sort of you say you're getting a lot more consumer engagement, but we've seen Absolut being launched many times in the past. But what do you think is different this time around the marketing of Absolut that you think may be able to reverse some of those share losses to be able to accelerate that brand?

Question: Laurence Bruce Whyatt - Barclays Bank PLC, Research Division - Analyst : Ann, that's really clear. And maybe just to follow up on the Absolut point, what would you see as success in your brand story for Absolut and transforming it into a lifestyle brand and, hopefully, outgrowing the category? REFINITIV STREETEVENTS | www.refinitiv.com | Contact Us consent of Refinitiv. 'Refinitiv' and the Refinitiv logo are registered trademarks of Refinitiv and its affiliated companies.