...A. And anything about the press reports about the cost of it is room in the journal, I think $75 million. B. If it's within our existing content budget of about $17 billion in cash spend this year, so no impact on our operating margin guidance for this year. C. maximizing the impact of each dollar, but we also manage it within the context of our overall margin goals, which is about a 25% margin this year on an FX-neutral basis and then improvement annually from here. D. What I mean by that is number one, our reach, to 270 million paid members, programming for over 0.5 billion people across the world. E. You said on your last earnings at 40% of all sign-ups in your ad markets are taking the ads here. F. I would say it's very consistent by region by country, sort of plus or minus several percentage points around that 40% and then how different is that adoption versus the low-end plans existed before, right? G. So 65% membership growth quarter-on-quarter in Q1 on top of 70% growth in Q4. H....
