Full Year 2018 Adidas AG Earnings Call Transcript - Thomson StreetEvents

Full Year 2018 Adidas AG Earnings Call Transcript

Full Year 2018 Adidas AG Earnings Call Transcript - Thomson StreetEvents
Full Year 2018 Adidas AG Earnings Call Transcript
Published Mar 13, 2019
Published Mar 13, 2019
Price US$ 54.00  |  Buy this Report Now

About This Report

  
Abstract:

Edited Transcript of ADSGn.DE earnings conference call or presentation 13-Mar-19 2:00pm GMT

  
Report Type:

Transcript

Source:
Thomson StreetEvents
Company:
Adidas AG
Ticker
ADSGn.DE
Time
2:00pm GMT
Format:
PDF Adobe Acrobat
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The following is excerpted from the question-and-answer section of the transcript.

(Questions from industry analysts are provided in full, but answers are omitted - download the transcript to see the full question-and-answer session)

Question: Jurgen Kolb - Kepler Cheuvreux, Research Division - Analyst : Two questions. On your marketing spend, I think in one of the Capital Market days, you mentioned that you wanted to bring the breakdown of the marketing spend down to about 44% sports marketing and 56% brand marketing for or by 2020. Are we on that path? Maybe a quick word on how that developed throughout 2018 and what -- if this plan is reachable? Secondly on Stan Smith and Superstar, you mentioned you managed it down to EUR 500 million or by EUR 500 million. Could you indicate that from level we're talking about to put the whole thing into perspective? That would be helpful.

Table Of Contents

Adidas AG Investor & Media Day - Presentations Transcript – 2021-03-10 – US$ 54.00 – Edited Transcript of ADSGn.DE corporate analyst meeting</ 10-Mar-21 11:00am GMT

Adidas AG Q3 2020 Earnings Call Transcript – 2020-11-10 – US$ 54.00 – Edited Transcript of ADSGn.DE earnings conference call or presentation 10-Nov-20 12:00pm GMT

Adidas AG Annual Shareholders Meeting Transcript – 2020-08-11 – US$ 54.00 – Edited Transcript of ADSGn.DE shareholder or annual meeting 11-Aug-20 8:00am GMT

Half Year 2020 Adidas AG Earnings Call Transcript – 2020-08-06 – US$ 54.00 – Edited Transcript of ADSGn.DE earnings conference call or presentation 6-Aug-20 1:00pm GMT

Full Year 2018 Adidas AG Earnings Call Summary – 2019-03-13 – US$ 54.00 – Edited Brief of ADSGn.DE earnings conference call or presentation 13-Mar-19 2:00pm GMT

adidas AG Field Trip - USA (Day 2) Transcript – 2012-09-21 – US$ 54.00 – Edited Transcript of ADSGn.DE company visit 21-Sep-12 10:59am GMT

Adidas-Salomon `To Combine With Reebok And Create €9 Billion Footprint in Global Athletic Footwear, Apparel and Hardware Markets` Conference Call (Europe) Transcript – 2005-08-03 – US$ 54.00 – Edited Transcript of ADSGn.DE M&A conference call or presentation 3-Aug-05 8:30am GMT

Adidas-Salomon `To Combine With Reebok And Create €9 Billion Footprint in Global Athletic Footwear, Apparel and Hardware Markets` Conference Call (US) Transcript – 2005-08-03 – US$ 54.00 – Edited Transcript of ADSGn.DE M&A conference call or presentation 3-Aug-05 1:30pm GMT

Adidas-Salomon `To Combine With Reebok And Create €9 Billion Footprint in Global Athletic Footwear, Apparel and Hardware Markets` Conference Call (Media) Transcript – 2005-08-03 – US$ 54.00 – Edited Transcript of ADSGn.DE M&A conference call or presentation 3-Aug-05 3:30pm GMT

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Cite this Report

  
MLA:
Thomson StreetEvents. "Full Year 2018 Adidas AG Earnings Call Transcript" Mar 13, 2019. Alacra Store. May 12, 2025. <http://www.alacrastore.com/thomson-streetevents-transcripts/Full-Year-2018-Adidas-AG-Earnings-Call-T12358460>
  
APA:
Thomson StreetEvents. (2019). Full Year 2018 Adidas AG Earnings Call Transcript Mar 13, 2019. New York, NY: Alacra Store. Retrieved May 12, 2025 from <http://www.alacrastore.com/thomson-streetevents-transcripts/Full-Year-2018-Adidas-AG-Earnings-Call-T12358460>
  
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