...Hello, and welcome to Diageo's Greater China President's Call. For those of you who don't know me, my name is Sam Fischer, and I'm the President of Asia Pacific for Diageo. I also have responsibility for Diageo's travel retail business. However, the focus for today's presentation is Diageo's business in Greater China. China is an exciting market with fantastic growth potential. Today, I'll share my view on the market opportunities and outline our key strategic initiatives. Greater China has been a strategically important market for Diageo for more than a decade. And it is becoming a much more significant component of the Diageo Group. Over the last 5 years, it has increased from 2% of Diageo's net sales to now 5%. However, we're still only at the beginning of a very exciting journey in China. It is a very attractive and profitable growth engine for Diageo, and I see this business growing to be 10% of Diageo's sales over time. Diageo has 2 distinct businesses in Greater China. The first...