...All right. Good afternoon, everyone. Welcome to the UBS Global Consumer and Retail Conference here in New York City. My name is Peter Grom. I'm the U.S. Beverages and Household Products analyst here at UBS, and we are very excited to have joining us this morning from Celsius, Chief of Staff, Toby David; and Chief Marketing Officer, Kyle Watson, both recent promotions. So congratulations to you both. So over the last few years, we've seen some pretty meaningful fragmentation in the broader energy drinks category with the emergence of performance energy. A lot of brands are clearly seeing some pretty good growth. But Celsius has really emerged from the pack, and it has become a competitive threat to an industry that has long been dominated by Monster and Red Bull. We've got a lot of ground to cover today, but just in terms of format, for the first 30 to 35 minutes or so, I'm just going to run through a series of questions with Toby and Kyle. The last 10 to 15 minutes, we will open it up for...
