...Today's investors aren't just buying and holding stocks. They are in the comments: on X, Reddit, YouTube, and Stocktwits. They're talking about the companies they believe in. They're sharing ideas, hunting for alpha and tagging the companies they're invested in. Investing in the age of social media has created massive communities of investors and enabled everyone to go direct. This show brings public company CEOs and CFOs directly to these communities to answer their questions, react to the posts and jump in the comments themselves. Welcome to the show. I'm Katie Perry, let's get into it. Hi. I'm Katie Perry, and we're talking to a firm CFO, Rob O'Hare, about the Tech Forward Buy Now Pay Later companies' plans to innovate into the future. Something I found so interesting was that about 7.5% of e-commerce in the US is now conducted with a BNPL option, and Affirm controls over half of the entire market based on revenue. Rob and I also got into some of the nuances of how BNPL like a firm differentiate...
