Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| WIPES IN URUGUAY | 3 | 1 |
| Wipes in Uruguay - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Industry Performance | 4 | 1 |
| WIPES IN URUGUAY | 5 | 1 |
| Graph - Chart 1 Kimberly Clark Launches More Premium Packaging for Huggies | 5 | 1 |
| WIPES IN URUGUAY | 6 | 1 |
| Graph - Chart 2 Value Sales 2020-2030 | 6 | 1 |
| WIPES IN URUGUAY | 7 | 1 |
| Graph - Chart 3 Forecast Value Sales 2020-2030 | 7 | 1 |
| WIPES IN URUGUAY | 8 | 1 |
| Graph - Forecast Sales of Wipes Retail rsp UYU million Current - % Y-O-Y Growth | 8 | 1 |
| Graph - Chart 4 Forecast Value Sales by Category 2025-2030 | 8 | 1 |
| WIPES IN URUGUAY | 9 | 1 |
| Forecast Sales of Wipes by Category | 9 | 1 |
| Graph - Retail UYU million Current Value RSP CAGR 2025-2030 | 9 | 1 |
| Competitive Landscape | 9 | 1 |
| Softys expands leadership as babysec outpaces rivals | 9 | 1 |
| WIPES IN URUGUAY | 10 | 1 |
| Graph - Chart 6 Brand Shares 2025 | 10 | 1 |
| Table/Chart: Company Shares of Wipes % Share (GBO) - Retail Value RSP - 2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Channels | 11 | 1 |
| Table/Chart: Brand Shares of Wipes % Share (LBN) - Retail Value RSP 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| WIPES IN URUGUAY | 12 | 1 |
| Graph - Chart 7 Retail Channels 2020-2025 | 12 | 1 |
| WIPES IN URUGUAY | 13 | 1 |
| Graph - Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Technological | 13 | 1 |
| Graph - Chart 9 Real GDP Growth 2020-2030 | 13 | 1 |
| Graph - WIPES IN URUGUAY | 14 | 1 |
| Consumer Context | 14 | 1 |
| Graph - Chart 11 Consumer Context for Wipes | 14 | 1 |
| WIPES IN URUGUAY | 15 | 1 |
| Population | 15 | 1 |
| Graph - Income and Expenditure | 15 | 1 |
| Graph - Lifestyles | 15 | 1 |
| Graph - Chart 12 Population 2020-2030 | 15 | 1 |
| WIPES IN URUGUAY | 16 | 1 |
| Graph - Population | 16 | 1 |
| Graph - Chart 13 Consumer Expenditure 2020-2030 | 16 | 1 |
| Graph - Population by Generation Share of total population % | 17 | 1 |
| Country Reports Disclaimer | 17 | 1 |
| Tissue and Hygiene in Uruguay - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| Shifting demographics and economic factors shape demand | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| WIPES IN URUGUAY | 19 | 1 |
| Premiumization | 19 | 1 |
| Clean Wellness | 19 | 1 |
| Diversity & Inclusivity | 19 | 1 |
| Industry Performance | 19 | 1 |
| Shifting demographics and economic factors shape demand | 19 | 1 |
| Babysec premium pants and adult incontinence products see diverging fortunes | 19 | 1 |
| WIPES IN URUGUAY | 20 | 1 |
| Graph - Chart 16 Softys Launches a Premium line of Disposable Pants | 20 | 1 |
| WIPES IN URUGUAY | 21 | 1 |
| Ladysoft targets sensitive skin to boost loyalty | 21 | 1 |
| Graph - Chart 17 Softys Introduces New Towel for Sensitive Skin | 21 | 1 |
| Inclusion trend drives launches of products tailored to different consumers' needs | 22 | 1 |
| Graph - Chart 18 Kimberly-Clark Launches a New Kotex Pantyliner with Extra Absorption | 22 | 1 |
| Graph - WIPES IN URUGUAY | 23 | 1 |
| Graph - Chart 19 Value Sales 2020-2030 | 23 | 1 |
| WIPES IN URUGUAY | 24 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp UYU million Current | 24 | 1 |
| Graph - Chart 20 Value Sales by Category 2025 | 24 | 1 |
| WIPES IN URUGUAY | 25 | 1 |
| Sales of Tissue and Hygiene by Category | 25 | 1 |
| Graph - Retail rsp UYU million Current | 25 | 1 |
| Changing demographics set to drive growth for retail adult incontinence | 25 | 1 |
| WIPES IN URUGUAY | 26 | 1 |
| Premium nappies and menstrual care set to drive innovation as incomes rise | 26 | 1 |
| WIPES IN URUGUAY | 27 | 1 |
| Graph - Chart 21 Forecast Value Sales 2020-2030 | 27 | 1 |
| WIPES IN URUGUAY | 28 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 28 | 1 |
| Graph - Retail UYU million Current Value RSP CAGR 2025-2030 | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Softys consolidates its lead as rivals lag behind | 28 | 1 |
| WIPES IN URUGUAY | 29 | 1 |
| Chart 23 Company Shares 2025 | 29 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| WIPES IN URUGUAY | 30 | 1 |
| Brand Shares of Tissue and Hygiene | 30 | 1 |
| Channels | 30 | 1 |
| Retail e-commerce and small local grocers grow through price and convenience | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| WIPES IN URUGUAY | 31 | 1 |
| Graph - Chart 25 Retail Channels 2020-2025 | 31 | 1 |
| Economic Context | 32 | 1 |
| Political | 32 | 1 |
| Graph - Chart 26 Economic Context for Tissue and Hygiene | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Technological | 32 | 1 |
| Graph - Chart 27 Real GDP Growth 2020-2030 | 32 | 1 |
| WIPES IN URUGUAY | 33 | 1 |
| Graph - Inflation | 33 | 1 |
| Consumer Context | 33 | 1 |
| Graph - Chart 29 Consumer Context for Tissue and Hygiene | 33 | 1 |
| WIPES IN URUGUAY | 34 | 1 |
| Population | 34 | 1 |
| Graph - Income and Expenditure | 34 | 1 |
| Graph - Lifestyles | 34 | 1 |
| Graph - Chart 30 Population 2020-2030 | 34 | 1 |
| WIPES IN URUGUAY | 35 | 1 |
| Graph - Population | 35 | 1 |
| Graph - Chart 31 Consumer Expenditure 2020-2030 | 35 | 1 |
| Graph - Population by Generation Share of total population % | 36 | 1 |
| Country Reports Disclaimer | 36 | 1 |
