Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Wipes in Turkey - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Personal wipes dominate, but the competition is mounting | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Affordability | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Wipes | 4 | 1 |
| Premiumization | 4 | 1 |
| Industry Performance | 5 | 1 |
| Personal wipes dominate, but the competition is mounting | 5 | 1 |
| Baby turco leverages locally sourced cotton to win over price-sensitive families | 5 | 1 |
| WIPES IN TURKEY | 6 | 1 |
| Graph - Chart 2 Baby Turco Launches Affordable Baby Wipes Made with Locally Sourced Cotton | 6 | 1 |
| Sleepy responds to premiumisation demand with organic and plant-based wipes | 6 | 1 |
| Graph - WIPES IN TURKEY | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| WIPES IN TURKEY | 8 | 1 |
| Graph - Sales of Wipes Retail rsp TRY million Current | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 8 | 1 |
| WIPES IN TURKEY | 9 | 1 |
| Graph - Sales of Wipes by Category Retail rsp TRY million Current | 9 | 1 |
| Graph - I | 9 | 1 |
| WIPES IN TURKEY | 10 | 1 |
| Chart 6 Analyst Insight for Wipes | 10 | 1 |
| Home care wipes to continue to develop and challenge personal wipes | 10 | 1 |
| WIPES IN TURKEY | 11 | 1 |
| Graph - Forecast Sales of Wipes Retail rsp TRY million Current % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2025-2030 | 11 | 1 |
| WIPES IN TURKEY | 12 | 1 |
| Graph - Retail TRY million Current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Bim birlesik magazacilik and eruslu saglik outpace rivals | 12 | 1 |
| WIPES IN TURKEY | 13 | 1 |
| Chart 9 Company Shares 2025 | 13 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 13 | 1 |
| Table/Chart: Company Shares of Wipes % Share (GBO) - Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| WIPES IN TURKEY | 14 | 1 |
| Brand Shares of Wipes | 14 | 1 |
| Channels | 14 | 1 |
| Discounters expand reach as price-sensitive shoppers seek savings | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| WIPES IN TURKEY | 15 | 1 |
| Retail e-commerce captures consumers with bulk offers and eco-friendly claims | 15 | 1 |
| Graph - Chart 11 Retail Channels 2020-2025 | 15 | 1 |
| WIPES IN TURKEY | 16 | 1 |
| Graph - Retail Channels for Wipes Retail Value RSP 2020-2025 | 16 | 1 |
| Economic Context | 16 | 1 |
| Political | 16 | 1 |
| Graph - Chart 12 Economic Context for Wipes | 16 | 1 |
| Economic | 16 | 1 |
| Technological | 16 | 1 |
| WIPES IN TURKEY | 17 | 1 |
| Graph - Real GDP Growth % | 17 | 1 |
| Graph - Chart 14 Inflation 2020-2030 | 17 | 1 |
| Consumer Context | 18 | 1 |
| Graph - Population | 18 | 1 |
| Lifestyles | 18 | 1 |
| Graph - Chart 16 Population 2020-2030 | 18 | 1 |
| WIPES IN TURKEY | 19 | 1 |
| Graph - Consumer Expenditure | 19 | 1 |
| Graph - Chart 18 Population by Generation 2025 | 19 | 1 |
| WIPES IN TURKEY | 20 | 1 |
| Graph - Report closing date: 9 March 2026 | 20 | 1 |
| Tissue and Hygiene in Turkey - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| Affordability | 21 | 1 |
| Graph - Chart 19 Key Industry Trends for Tissue and Hygiene | 21 | 1 |
| Premiumization | 21 | 1 |
| Convenience | 21 | 1 |
| Industry Performance | 22 | 1 |
| Aqua's new bulk offer strengthens affordability as inflationary pressure continues to bite | 22 | 1 |
| Graph - Chart 20 Aqua Launches Bulk Toilet Paper | 22 | 1 |
| Graph - WIPES IN TURKEY | 23 | 1 |
| WIPES IN TURKEY | 24 | 1 |
| Sleepy bio natural makes premium, clean-label wipes affordable for families | 24 | 1 |
| Graph - Chart 21 Chart Sleepy Bio Natural Offers Premium, Clean Label Baby Wipes | 24 | 1 |
| Graph - WIPES IN TURKEY | 25 | 1 |
| Graph - Chart 22 Value Sales 2020-2030 | 25 | 1 |
| WIPES IN TURKEY | 26 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp TRY million Current | 26 | 1 |
| Graph - Chart 23 Value Sales by Category 2025 | 26 | 1 |
| WIPES IN TURKEY | 27 | 1 |
| Sales of Tissue and Hygiene by Category | 27 | 1 |
| Graph - Retail rsp TRY million Current | 27 | 1 |
| WIPES IN TURKEY | 28 | 1 |
| Chart 24 Analyst Insight for Tissue and Hygiene | 28 | 1 |
| Adult incontinence and natural hygiene lines to attract new demand drivers | 28 | 1 |
| WIPES IN TURKEY | 29 | 1 |
| Graph - Chart 25 Forecast Value Sales 2020-2030 | 29 | 1 |
| WIPES IN TURKEY | 30 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene by Category | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| The competitive landscape sees gradual concentration | 30 | 1 |
| WIPES IN TURKEY | 31 | 1 |
| Evyap sabun yag gliserin acquires the komili brand to help reshape competitive dynamics | 31 | 1 |
| Graph - Chart 27 Company Shares 2025 | 31 | 1 |
| WIPES IN TURKEY | 32 | 1 |
| Graph - Chart 28 Brand Shares 2025 | 32 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) = Retail Value RSP - 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| WIPES IN TURKEY | 33 | 1 |
| Brand Shares of Tissue and Hygiene | 33 | 1 |
| Channels | 33 | 1 |
| Discounters expand reach as value for money trumps format loyalty | 33 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| WIPES IN TURKEY | 34 | 1 |
| E-commerce accelerates as convenience reshapes shopping habits | 34 | 1 |
| WIPES IN TURKEY | 35 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 35 | 1 |
| Economic Context | 35 | 1 |
| Political | 35 | 1 |
| Graph - Chart 30 Economic Context for Tissue and Hygiene | 35 | 1 |
| Economic | 35 | 1 |
| Technological | 35 | 1 |
| WIPES IN TURKEY | 36 | 1 |
| Graph - Real GDP Growth % | 36 | 1 |
| Graph - Chart 32 Inflation 2020-2030 | 36 | 1 |
| Consumer Context | 37 | 1 |
| Population | 37 | 1 |
| Graph - Chart 33 Consumer Context for Tissue and Hygiene | 37 | 1 |
| Income and Expenditure | 37 | 1 |
| Lifestyles | 37 | 1 |
| Graph - Chart 34 Population 2020-2030 | 37 | 1 |
| WIPES IN TURKEY | 38 | 1 |
| Graph - Consumer Expenditure | 38 | 1 |
| Graph - Chart 36 Population by Generation 2025 | 38 | 1 |
| WIPES IN TURKEY | 39 | 1 |
| Graph - Report closing date: 9 March 2026 | 39 | 1 |
